Taylor Swift label UMG inks licencing deal with China’s NetEase Cloud Music

Updated 20 Jan, 2026 04:50pm
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Taylor Swift. – File photo
Taylor Swift. – File photo

US-based Universal Music Group struck a deal with Chinese music streaming service NetEase Cloud Music, the two music companies announced Tuesday.

The multi-year license agreement allows UMG-signed artists like Taylor Swift to stream on NetEase’s platform.

The deal includes provisions and terms covering artificial intelligence, both companies said, that reflect a “shared commitment to responsible AI practices that support and protect the music and artists that UMG represents, including global stars like Taylor Swift” in a statement announcing the deal.

The two companies agreed in 2020, similar to Monday’s deal. The terms of the deal were not disclosed.

“We are thrilled to expand our partnership with NetEase Cloud Music to further introduce UMG’s unrivalled artist roster and music catalogue available to Chinese music fans,” said Timothy Xu, CEO of Universal Music Greater China, in the statement.

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