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Published 25 Apr, 2025 10:18am

Apple reintroduces iPhone 15 pro at reduced prices amid strategic shift

Apple has reintroduced the iPhone 15 Pro and iPhone 15 Pro Max models in select European markets, offering them at significantly reduced prices.

In countries such as Spain, Germany, France, Italy, and Switzerland, refurbished versions of the iPhone 15 Pro are now available.

For instance, the 128GB model is priced at €949, down from the original €1,119, while the 512GB variant is offered at €1,269, a €230 reduction.

Similarly, the iPhone 15 Pro Max models have seen price cuts, with the 512GB version available for €1,359, down from €1,599. ​

These refurbished units undergo rigorous testing and refurbishment processes, ensuring they meet Apple’s quality standards.

They are cleaned, repackaged with all original accessories, and sold with a warranty, providing customers with a like-new experience at a lower cost.​

While these refurbished models are currently available in select European markets, there is anticipation that Apple may extend this offering to other regions, including the United States and the United Kingdom, in the near future.

Analysts speculate that if introduced in the U.S., the iPhone 15 Pro could be priced around $849 for the 128GB model, offering substantial savings compared to the original retail price of $999. ​

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