Acting Chairman of Pakistan Electronic Media Regulatory Authority (PEMRA), Barrister Sikander R. Choudry, held a productive meeting with Mr Khaldoon bin Latif, CEO Alfalah Asset Management, and his team to explore the creation of a dedicated media fund (under Private Funds category), aimed at taking Pakistani content to global platforms.

The discussion also covered existing challenges and blockages within the media industry and potential collaborative solutions to unlock growth and investment.